AmorePacific

AmorePacific is a Korean company that has set its sights on becoming a top 10 global cosmetics company in the next decade.

韩国公司AmorePacific已立志要在接下来十年内成为全球十大化妆品公司之一。

AmorePacific moved its Chinese production to Shanghai from Shenyang in 2002, but still imports materials to ensure quality.

2002年，爱茉莉太平洋将中国生产业务从沈阳迁移到了上海，但为了保证质量，中国生产业务至今仍在进口原材料。

Mr Lee says AmorePacific has approached China as a larger version of its domestic market.

他表示，爱茉莉太平洋一直把中国作为韩国本土市场的扩大版。

While AmorePacific does use Korean wave film stars to promote products, Mr Lee says such branding counts for less in China.

虽然爱茉莉太平洋确实在利用韩流影星促销产品，但LeeSun-geun表示，在中国，这种品牌推广手法不如在韩国管用。

"But I am optimistic that AmorePacific does have a differentiating factor in using cosmetics based on oriental medicine, " she says.

但我感到乐观的一点是，爱茉莉太平洋在利用东方药物生产化妆品方面的确具有差异化优势。

After AmorePacific started its French operations in 1990, it soon learned that Made in Korea attracted sneers in elegant Parisian boutiques.

1990年进入法国市场后，爱茉莉太平洋很快就发现，在典雅的巴黎精品店里，“韩国制造”只会招致嘲笑。

This week AmorePacific opened a shop in Beijing to sell Sulwhasoo, a luxury cosmetics range based on traditional herbal medicines.

上周，爱茉莉太平洋在北京的一家雪花秀（Sulwhasoo）专卖店开张。雪花秀是一个采用传统草药的高档化妆品系列。