brogan

Brogan Graham, 32, a former college rowing coach who is one of the group's founders, said: "Some people need their exercise to be certified and sanctioned and expensive. We just want to have more fun."

32岁的布罗根·格雷厄姆（Brogan Graham）是该组织的创始人之一，曾是大学划船教练。他说：“有些人需要那种经过认证批准的昂贵的健身项目。我们只是想获得更多乐趣。”

" What the real leaders in this space have figured out is that you can re-humanize businesses and create loyal communities using these kinds of tools," Brogan says.

一个真正的领导者在这个地方要看透的是，必须能运用这些工具，将生意重新人性化，并建立社群忠诚度。

Its rivals include Hyperloop Transportation Technologies and newly formed Arrivo, which was founded by former Hyperloop One co-founder Brogan BamBrogan.

其竞争对手包括Hyperloop Transportation Technologies和新成立的由前Hyperloop One联合创始人布罗甘·巴姆布罗甘创立的Arrivo公司。

" Many organizations jump into social media with both feet but with no real strategy," says Brogan.

很多组织在社群媒体上投入很多，却没有策略。

Brogan stresses the importance of setting clear and reasonable objectives from the outset.

Brogan强调，一开始就设定清楚、合理的目标是非常重要的。