On Saturday, Tencent, founder of popular social media platforms WeChat and QQ and China's second largest e-commerce player JD.com launched a project in an aim to provide a solution for companies in terms of building their brand images and improving their marketing performances.

In contemporary commercial display designs, designers tend to focus on commercial space planning, commercial environment decorations, and display of commodities and ignore promotion of brand images.

在现代商业展示设计中，设计师往往关注商业空间的规划、商业环境的装饰和商品的展示陈列，而忽略企业品牌形象在商业空间的大力推广。

The paper holds that there are four stages for them to successfully establish their brand images;

企业要成功地建立一个品牌形象，就必须经过四个重要的阶段。

How to Promote Brand Images of Enterprises in Commercial Display Designs

浅析现代商业展示设计中如何推广企业品牌形象

Therefore, Chinese national brands could conquer the national cultural barriers in the international competitions, could surpass the competitors and win the market with their unique and charm brand images.

使中国的民族品牌在国际化的竞争下超越民族文化的障碍，以其独特的品牌形象魅力，超越对手，赢得市场。

In the face of animal welfare barrier, the enterprises manufacturing exports should improve aquiculture conditions, change modes of production and transport, increase extra value of products and found excellent brand images of qualified animal welfare.

面对动物福利壁垒我国的应对之策应当是：出口企业应改善养殖条件、改变生产及运输方式，提高产品的附加值，创立符合动物福利标准的优秀品牌形象；

By virtue of that, enterprises turn to fix their eyes on brand images, in which products of the same quality may differ.

于是，企业将寻求差异或与众不同的目光投向了品牌，这是因为，产品可以是同质的，但同质的产品却可以有品牌的差异。

According to the basic theories of creation of the three kinds of brand images ( functional? experiential? symbolic) and the peculiarity of tourist experience, branding tourism destination is discussed and analyzed.

依据实物商品3类品牌形象概念（功能性、经验性、象征性）创造的基本原理，结合旅游经历的特殊性，对旅游目的地进行品牌化。

Bugs that emerge only after models enter production have resulted in rising warranty and quality assurance costs and damage to brand images.

只是在模型进入生产之后才产生的Bug已经导致了授权和质量保证成本的增加和对品牌形象的破坏。

There exist the problems of low contain of techniques, poor innovation ability, insufficient in building brand images, different level of industrialization, great gap between urban and rural areas.

目前，我国区域经济存在着技术含量低、创新能力差、品牌形象建设力度不够、工业化程度不一、城乡差距大等问题。

The trademark is characteristic of beautiful sound, shape and meaning, which is essential in sales of brand images.

商标具有音美、形美、意美的特点，而这些美学特征对于实现产品的品牌形象销售至关重要。

And based on their market positioning, they can make appropriate international marketing mix strategies, such as establishing brand images, making low-cost pricing strategies, enhancing distribution channels, and strengthening promotional force, in order to enhance their competitiveness in international market.

并据此采取合适的国际营销组合策略，如实施品牌策略、采取低成本价格策略、增加销售渠道、加强促销力度等，从而提升自身在国际文化市场上的竞争力。

During this period, researches about direct and indirect brand images were presented to the public one after another.

期间，一些直接的或间接的品牌形象研究成果不断问世。

Researches That Are Based on Customers' Psychology and Aimed to Shape Cultural Brand Images

基于消费心理的文化品牌形象塑造研究

In China, most people's names have two parts, the family names and the given names.

在中国，大多数人的名字有两个部分，姓和名。

Women are named after their husbands' family names after marriage.

女性婚后必须随夫姓。

Family names are closely related to culture and history.

姓氏与历史、化有千丝万缕的联系。

Did you ever think about how people got their surnames ( family names)?

你有没有想过人们的姓氏是怎么来的？

He had disgraced the family name.

他玷污了家族的名声。

Red got his cognomen for his red hair. “

红毛”的绰号源于他的红头发。

Rufus is an unusual cognomen.

鲁弗斯不是一个平常的姓。