However, when China attempts to be the most powerful one among global toy business, it is necessary to adjust its strategy from product orientation to brand focus, and to shift its competitive edge from labor work and low-cost resource to value chain creation.

  • 但中国玩具企业若要独步全球市场,战略必须从产品调整到品牌,从出卖劳动力或是廉价资源调整到塑造价值链上方的核心竞争优势。

  • 互联网摘选 2025-01-20 12:52:56

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