South Korea is a beauty powerhouse, with a$ 12-billion cosmetics industry and home-grown brands from the likes of Amore pacific Corp and LG Household and Healthcare riding a wave, or "hallyu," of cultural exports, from television dramas to pop music.

About 4500 employees of a Chinese cosmetics group recently visited South Korea for a hallyu experience.

最近，来自中国一家化妆品集团的约4500名员工前往韩国体验韩流。

Industry watchers said the growth is attributable to the cultural wave of "hallyu" in Asian countries, which refers to the boom of South Korea-made entertainment goods, including pop music, movies and TV dramas.

行业观察人士表示，化妆品出口的增长得益于“韩流”文化席卷亚洲。“韩流”指的是韩国流行音乐、电影、电视剧等娱乐产品掀起的热潮。

The so-called Hallyu of TV shows and pop music has conquered most of Asia and, in recent years, found new, devoted fans in the Middle East, Latin America and North Africa.

近年来，一股电视剧和流行音乐的“韩流”蔓延了亚洲大部分地区，甚至在中东、拉美和北非等地也涌现了大批新粉丝。

Hallyu is breathing life into South Korea's slowing economy amid the declining competitiveness of its smokestack industries.

在烟囱工业的竞争力日益下滑之际，韩流正给放缓的韩国经济注入一线生机。

Hallyu has also boosted South Korea's popularity as a tourist destination, with 13m foreigners visiting last year-up from 8.5m in 2010.

韩流也推动韩国作为旅游目的地的人气高涨，去年有1300万外国游客到韩国旅游，而2010年为850万人。

But some people disagreed with the Hallyu phenomena.

不过，也有一些人对韩流现象表达了不满。

He earned fame in his own country through the power of the Hallyu Wave, how can he not know that?

他通过韩流的力量，在自己的国家赢得了名声跟人气。他怎么能不知道这个事实呢？

( Laughter and applause.) Its no wonder so many people around the world have caught the Korean Wave, Hallyu.

（笑声和掌声）难怪世界上有这么多人着迷于韩流，Hallyu。

On the back of this growing soft power, Korean companies are increasingly focusing on areas that have been boosted by hallyu.

在这种不断壮大的软实力背后，韩国企业正日益关注受韩流助推的领域。

The popularity of the mobile Internet has helped to promote the phenomenon of Hallyu-or the wave of South Korean culture flooding other countries.

其实，手机移动网络的普及应用可以说是在助推着韩流也就是韩国文化潮流涌入他国的现象的发生。

Concern over the country's popular cultural exports-known across Asia as the Korean Wave or Hallyu-has increased in recent weeks.

最近几周，对韩国流行文化出口的担忧日益强烈。在整个亚洲，韩国流行文化的出口被称为韩流（Korean Wave）。

A Preliminary Discussion on the Features of Development in Cultural Content Industry& Enlightenment in Economics from Hallyu

浅谈文化产业的发展特征&韩流的经济学启示

He said the Hallyu phenomenon is also worrying to some extent, as under its influence the younger generation may abandon Chinese culture.

他还说，在某种程度上，韩流现象令人忧虑，因为在它的影响之下，年轻的一代可能会将中华文化忘在脑后。

The hallyu, or "Korean wave," phenomenon-which dates to the early 2000s-is extending its reach beyond dramas, films and so-called K-pop into areas including fashion, food and beauty products.

可以追溯到2000年代初的“韩流”现象正在超越电视剧、电影和韩国流行音乐的范围，延伸至包括时尚、食物以及美容品在内的诸多领域。

The much adored South Korean stars including Rain, one of Asia's most popular stars, and Jang Geun-suk, an emerging Hallyu star, surely added to the excitement of the night.

这些备受崇拜的韩国明星当中当然包括在亚洲最受欢迎的明星之一Rain，注定会让这个夜晚更加令人兴奋的新兴韩流明星张根锡。

Intrusive ads and a going-mobile trend have in part helped the Hallyu phenomenon to proliferate, said Michael Tang, president of hdtMEDIA, a digital advertising company.

互动通数字广告平台（hdtMEDIA）总裁邓广梼（Michael Tang）认为，侵入式的广告和手机移动网络普及的趋势是促进韩流现象迅速发展壮大的部分原因。

However, in recent years, the mode of Korean language international education and cultural transmission became a standard model along with the Hallyu.

而近年来，随着韩流的风行，韩语国际教育和韩国文化传播的模式迅速成为各国竞相模仿的榜样。

He reigns as the top Hallyu Star and often is described with numbers.

他是顶级韩流明星，并且经常被人与数位连在一起。

In twenty-first Century, due to the way of culture spreading broking through the original boundaries in many ways, a borderless culture communication is passing around all corners of the world.

进入二十一世纪的时候，文化传播方式在很多方面都已经打破了原有的界限，一种无疆域的文化传播正在世界的各个角落传递着。

The emerging of borderless enterprises has its root in the deepening information revolutionary, which accelerates the development of information technology. And it influences enterprises by substantially changing the essential productive factors and the nature of products.

无边界企业出现的根源来自于信息革命的深化促使信息技术不断发展，对企业的影响就是生产要素和产品性质发生了本质的转变。