For Google, the exchange is "one key piece of the puzzle" in producing an end-to-end advertising solution, according to Neal Mohan, vice president of display advertising.

Mr Cheung said companies that had withdrawn ads from Google might return to the US search engine to diversify their advertising presence.

张永恒表示，从谷歌撤走广告业务的公司可能回到这家美国搜索引擎，以使自己的广告业务多样化。

When an Internet user visits any website containing a Google ad, the visit will be recorded and used to compile a profile that will then be deployed to direct future advertising to the user.

当一位互联网用户访问某个包含谷歌广告的网址时，这次访问将被记录下来，并用来编辑个人资料，然后这些资料将被调用，对该用户将来直接投放广告。

You can see the extra bit of spacing on Googles Ad Formats.

你可以看到一些额外的间距对谷歌的广告格式。

But his tenure will be remembered for his failure to consummate a deal with Microsoft and the collapse of a search advertising agreement with Google.

但他的任期将因未能与微软（microsoft）达成交易和未能与谷歌达成搜索广告协议而为人们所铭记。

Wal-Mart Stores Inc. and eBay Inc. are the top buyers of Google's product ads, according to AdGooroo, a search-advertising research firm.

据搜索广告研究公司AdGooroo说，沃尔玛（Wal-Mart Stores Inc.）和eBay Inc.是谷歌产品广告的最大买家。

So which of these five is losing? A year ago, it was Google that looked to be in a tough spot as its ad business appeared more vulnerable to Facebook's rise.

那么，这五家公司中谁在走下坡路呢？一年前，当谷歌的广告业务似乎更容易受到Facebook崛起的影响时，该公司似乎处境艰难。

The EU has said it is examining whether joining Google's ad-selling network and DoubleClick's ad-serving platform would box out competitors.

欧盟宣称，正在调查谷歌的广告销售网络和DoubleClick的广告服务平台一旦合并是否会将竞争对手排除在外。

The new approach is intended to help users find results more quickly, though some search experts said that indirect changes to how users conduct their searches could also have a wider impact on the many businesses that advertise on Google or rely on traffic from the search engine.

此项新服务本意是帮助用户更加快速地找到结果。然而有搜索专家表示，对用户搜索方式的间接改变，将对许多在谷歌投放广告、或依赖谷歌搜索引擎流量的业务产生广泛的影响。

One happy advertiser using Google's new ads is John James, chief executive of Acumen Brands, which owns retailer CountryOutfitter.com.

约翰・詹姆斯（John James）就是一位使用谷歌新广告并感到满意的广告客户。他是Acumen Brands的首席执行长，该公司旗下拥有零售商CountryOutfitter.com。

Nice work it you can get it, although they have to buy the expensive Google ads to enable this to operate.

你可以很好地完成，尽管他们不得不支付昂贵的谷歌广告来确保这个操作。

Now, Google ads generate more than 10 million calls a month.

现在，谷歌的广告每月可吸引用户拨打超过1000万个电话。

Tim Armstrong-then, Google's vice president for advertising sales;

蒂姆o阿姆斯特朗——时任谷歌广告销售副总裁；

But even within those markets, it would be feasible to block adverts on Google just for an hour or a day to bring the company to the negotiating table, the executive said.

不过，该主管表示，即使是在欧美市场，通过把谷歌网站广告封禁一小时或一天迫使谷歌走上谈判桌，应该是可行的。

Also interesting is that a Go Daddy is a heavy Google AdWords user, and so the first result for the "God" query is a sponsored link for Go Daddy.

更有趣的是，Godaddy是谷歌AdWords广告的大客户，因此“God”的第一个预测结果是Go Daddy的赞助商链接。

Finding alternative sources of revenue is critical to Google as it tries to offset the inevitable slowing growth in its online ad business.

谷歌在线广告业务的增长放缓不可避免，要抵消这一不利影响，关键在于寻找新的收入来源。

Nice as it would be to give Varian all the credit for this-his textbook was my microeconomics bible-the foundation stones of Google's advertising success had been laid before he arrived.

尽管瓦里安在其中有很大的功劳&他撰写的教材可是我的微观经济学圣经，不过谷歌广告的成功基石在他到来之前就奠定了。

Schmidt suggested that Varian might "take a look" at the way Google sold its advertising because "it might make us a little money".

施密特建议瓦里安可以“看看”谷歌销售广告的方式，因为“它或许能让我们赚点小钱”。

But its ability to help Google expand in the mobile-ad market remains unproved.

但Android能否帮助谷歌进军手机广告市场仍未可知。

To show off its photos backup service, Google's commercial includes several scenes of smartphone users about to capture a Kodak moment.

为了炫耀其照片备份系统服务，谷歌在广告中还展现了手机使用者捕捉“柯达时刻”的几个场景。

The company asked ad providers for ads for every topic, available in40 different languages, and loaded in sub-second time.

公司建议广告提供商给每个主题都做一个广告。谷歌的广告可以用40种不同语言呈现，而且可以以不到一秒的时间上传。