In recent years, a debate has raged on among publishing and advertising industry insiders over "sponsored content"-more recently called "native advertising" and once known as "advertorial"-the sort of advertising that looks very much like editorial content but is, in fact, directly paid for by an advertiser.

  • 近年来在出版和广告行业中,关于“赞助内容”或曰“原生广告”、“软广告”的争论甚嚣尘上。顾名思义,“赞助内容”指的就是那些看起来很像网友的热心评论,实质上却是由广告主直接付钱打造的广告。

  • 互联网摘选 2025-01-19 23:56:42

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