The content of this article is the selection of objective market and marketing mix of BMCC 3G business. The objective of this article is that to enhance competitive of BMCC~ 3 3G business and to increase ARPU in the future.

  • 本文研究的主要内容是北京移动3G业务目标市场的选择及营销组合制定,研究的目的是通过研究结果制定行之有效的3G业务营销策略,增强未来北京移动3G业务的竞争力,提高其经营ARPU值。

  • 互联网摘选 2025-01-20 00:08:42

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