Sam Mulligan, China Director at DDMA, said: "Over the past three years, these costs have started to become prohibitive. When we work with customers on a new market entry, once we get to formulating a retail strategy, the metrics fall out of the window."
DDMA中国总经理萨姆?穆里根(Sam Mulligan)说:“过去三年里,这些成本已开始变得令人望而却步了。我们在与客户讨论进入市场的新尝试时,一到制定零售战略这一步,就感慨各项成本高得离谱。”
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