In the case of best buy and Google, the value of drawbridge is obvious: bestbuy ( bby) would know its ad directly contributed to a purchase, and Google could potentially charge more for that ad.
在百思买和谷歌的例子中,Drawbridge的价值显而易见:百思买能够知道其广告是否直接促成了购买,而谷歌或许可以向那个广告收取更高费用。
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