It's a problem all luxury brands face, especially public ones: How can you both sell enough on a quarterly basis to make Wall Street happy while at the same time maintaining the aura of exclusivity that got you where you were in the first place?
不仅是蔻驰,全球所有奢侈品牌,尤其是公众品牌,都在面临这样一个问题:如何在保持一个令华尔街满意的季度销量的同时维持产品独有的格调而不违背其品牌初衷。
Coffee makes you hyper, but coffee shops are designed for people to chill, whereas alcohol is a depressant but bars and clubs are designed for people to be energetic.
咖啡让你有精神,但是咖啡馆的设计初衷是让你去放松的;相反,酒精让你迟钝无力,但是酒吧却是叫你去嗨玩的。-5-
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