advertorial

In recent years, a debate has raged on among publishing and advertising industry insiders over "sponsored content"-more recently called "native advertising" and once known as "advertorial"-the sort of advertising that looks very much like editorial content but is, in fact, directly paid for by an advertiser.

近年来在出版和广告行业中，关于“赞助内容”或曰“原生广告”、“软广告”的争论甚嚣尘上。顾名思义，“赞助内容”指的就是那些看起来很像网友的热心评论，实质上却是由广告主直接付钱打造的广告。

and advertorial ( "Adam made this board with the help from our friends at Foam-EZ").

“我们走路，我们呼吸，我们听着小朋友大笑时的魔音”），亦或广告式的文体（“亚当在Foam-EZ的朋友帮助下做成了这块冲浪板。）

As you may remember, this was fully discussed in a Washington Post advertorial on sept.202005.

各位可能还记得，我们已经在2005年9月20日的《华盛顿邮报》论述广告中，彻底讨论过此点。