But it also raises the question of where Apple ( AAPL) fits in.

Part of that may be due to Apple ( AAPL) itself.

造成这种局面，也有一部分是苹果公司（Apple）自己的原因。

Apple ( AAPL) reported disappointing results for its fourth fiscal quarter on Tuesday.

苹果公司（Apple）周二公布的第四财季财报并未让投资者满意。

Apple ( AAPL) taught us this truth back in 2007 when it introduced the iPhone.

苹果（Apple）从2007年推出第一代iPhone时就教育了我们这一点。

Typing "sell" ( without quotes) brings up apple ( AAPL)

输入“卖出”（sell，不加引号），搜索结果是苹果（Apple）

Apple's ( AAPL) share price was down and Kass was long the stock.

当时，苹果（Apple）股价下跌，而卡斯正在做多苹果股票。

What are these people doing at Apple ( AAPL)?

这些人在苹果都做些什么呢？

No company is better at telling its story with nice round numbers than apple ( AAPL).

没有哪家公司比苹果（Apple）更善于用漂亮的整数来讲故事。

By several accounts he spent much of the past two days at Apple ( AAPL) headquarters.

因为在过去两天，他大部分时间都呆在苹果公司（Apple）的总部。

Apple ( AAPL) caught the electronics world sleeping last year when they introduced the iPad.

苹果公司去年推出了iPad平板电脑，率先抢占了电子市场的一片空白之地。

Making a home video on Apple ( AAPL) iMovie?

你想在苹果（Apple）电脑的iMovie上制作家庭录像吗？

How Apple ( AAPL) could maybe just maybe end up killing cable TV.

苹果（Apple）可能会以何种方式使有线电视走向灭绝？

He co-founded the company just before Apple ( AAPL) introduced its first iPhone.

就在他成立千禧传媒后不久，苹果公司（Apple）发布了它的第一部iPhone。

Instead I suggest a different approach: pull a reverse apple ( AAPL).

事实上，我建议选择另一条道路：效法苹果（Apple）。

We may have underestimated Apple Inc.'s ( AAPL) progress in China.

我们可能低估了苹果公司（Apple Inc.）在中国的快速发展。

Analysts wasted no time making comparisons to Apple ( AAPL).

分析师们没有浪费哪怕一秒钟的时间，马上把它拿来与苹果公司（Apple）类比。

In that regard, apple ( AAPL) is better off than most of its competitors.

苹果公司（Apple）在这方面的境况比其大多数竞争对手都要好。

This is where Apple ( AAPL) and Samsung currently dominate.

这个领域目前由苹果和三星占据主导地位。

This shift has been particularly notable for Apple ( AAPL).

这一改变在苹果（Apple）身上体现得尤为显著。

Perhaps professional analysts are just more comfortable underestimating apple ( AAPL).

或许，华尔街分析师们只有把苹果（Apple）的业绩数据估得低一点才能感到放心。

The Marketing Committee was the only one Steve Jobs chaired at Apple ( AAPL).

苹果公司（Apple）营销委员会是史蒂夫•乔布斯唯一担任主席的机构。