Retail chief Ron Johnson, for example, announced in June that he was leaving for J.C. Penney ( JCP).

Still, J.C. Penney succeeded in entering the collective conversation.

不过，杰西潘尼公司成功地进入了集体语境之中。

Named by Fortune's Allan Sloan as one of the biggest turkeys of 2013, J.C. Penney ( JCP, Fortune 500) leaves 2013 with hardly any noteworthy successes.

《财富》的阿伦？斯隆将服装连锁店J.C.Penney评为2013年度运营最失败的公司之一。它一年来几乎没有赢得过任何值得关注的成功。

Among the firm's breached VISA, Dow Jones, J.C. Penney and JetBlue.

受害公司包括VISA，道琼斯公司，J.C.Penney公司以及捷蓝航空。

What all of this means is that you shouldn't necessarily expect to see advertisers aping J.C. Penney's or Esurance's Super Bowl stunts during the Winter Games.

这一切意味着，大家并不一定会在冬奥会期间看到广告商模仿杰西潘尼公司或Esurance保险公司的花招。

On June 16, New York State Supreme Court Justice Jeffrey Oing issued a 63-page decision in which he found that retailer J.C. Penney JCP 2.78% had committed tortious interference in its attempt to develop a Martha Stewart store inside JC Penney stores.

6月16日，纽约州最高法院华裔法官翁家驹给出长达63页的判决书，认定零售商J.C.Penney公司试图在J.C.Penney商场中开玛莎·斯图沃特（Martha Stewart）店面属侵权干扰行为。

Ms. Knox said that with each new signature, an e-mail automatically went to J.C. Penney's public relations team. Another went to the company's chief. J.C. Penney, without comment, the shirts.

Knox说，每个签名都会随邮件自动发到彭尼公司公关小组，另一个邮件发给公司负责人，该公司未作评价就不再销售该衬衫。

SHELBY KNOX: "From the time that Lauren started the petition on Change.org and J.C. Penney pulled the shirt, it was about ten hours, in which it got over two thousand signatures and at one point was generating over four hundred tweets a minute."

Shelby Knox：“从Lauren在Change.org网上发布请愿到彭尼公司将衬衫下架，大约用了10小时，请愿得到了两千个签名，一度每分钟内被转发了400次。”

But if you want to shop at J.C. Penney or Sears you have to do it on Friday.

但是如果你想在彭尼或西尔斯购物，那就要等到周五了。

He recognized it as an old J.C. Penney card and then, when he had a chance to examine it more closely after he had surfaced, realized the name on it was familiar.

浮出水面后经仔细查看，他发现卡片上的名字很熟悉！

Jacobs' wife told him she and her husband had never had a J.C. Penney card, but Jacobs called back to say the card was indeed his.

雅各布斯的太太称，她和她丈夫从未有过彭尼公司的卡片，但是随后雅各布斯回电表示，卡片的确是他的。

The apple retail juggernaut continues, with or without Ron Johnson, now CEO at J.C. Penney ( JCP).

看来，不管零售巨头彭尼公司（J.C.Penney）新任首席执行官罗恩•约翰逊（前苹果零售负责人&译注）在任与否，苹果商店的零售快车依然一往无前。

Just before the holiday season, big retailers like target ( TGT), J.C. Penney ( JCP) and Saks Fifth Avenue ( sks) installed free Wi-Fi throughout their stores.

就在圣诞季之前，像塔吉特（Target）、彭尼公司（J.C.Penney）和萨克斯第五大道精品百货店（Saks Fifth Avenue）这样的大型零售商在全店安装了免费的WiFi。

When Johnson took the helm at J.C. Penney, he brought with him a strong belief that his Apple experience-he built the company's stores, now the most profitable retail group in the country-would be a huge plus.

约翰逊入主J.C.Penney时曾坚信，他在苹果的经验——他一手打造的苹果商店现在已经是全美最赚钱的零售集团——将是一个巨大优势。

Investor William Ackman quit the J.C. Penney Co. board in August after he clashed with other directors over the retailer's management and strategy.

投资者阿克曼（William Ackman）去年8月退出了J.C.Penney Co.的董事会，之前他与其他董事因该零售商的管理和战略发生了冲突。

In his case, shareholder activist Bill Ackman, who served on the J.C. Penney board, had recommended the former Apple executive for the top spot at the retailer.

彭尼百货公司董事会成员、激进投资者比尔o阿克曼，推荐前苹果公司（Apple）高管约翰逊执掌公司。

Ms. Todd's petition urged shoppers to boycott J.C. Penney stores until they stopped selling shirts with what she called sexist messages.

Todd在请愿中呼吁购物者抵制彭尼百货公司，直到他们停止销售这种她认为是性别歧视的衬衫。

Still, for retailers aimed at the middle-class, such as Macy's, J.C. Penney and Gap, the good news won't last long.

不过，对于Macy's、J.C.Penney和Gap等针对中产阶级的零售商来说，好消息可能不会持久。

Unlike J.C. Penney, their stunt had no twist or joke to it: They cut right to the chase and made a direct ploy to get people tweeting about them, and it worked.

与杰西潘尼公司不同，他们的花样并没有意想不到的转折或笑话，而是单刀直入，径直呼吁人们发布与它们相关的微博，这招很奏效。

Of course, investors knew J.C. Penney was in trouble, even without reading into the decision to bring back a former CEO.

当然，投资者们都知道J.C.Penney身处困境，这一点无需从它召回前CEO一事中看出。

J.C. Penney: get back to basics

J.C.Penney：回归本原