We understand that Macy's Department Store in New York City introduced the annual Christmas or Santa Claus Parade during the1880's.

Now people recognize me in Macy's, and my grandchildren think that I'm cool.

现在去商场也能被认出来，我的孙子们都觉得这很酷。

As the CFO of Macy's put it recently, "We're frankly scratching our heads."

梅西百货首席财务官最近表示:“坦白说，我们在绞尽脑汁想办法。”

All year long, the artists at the Macy's Studio build these floats.

梅西百货工作室的艺术家们要利用全年时间制造这些花车。

John Piper is vice president of Macy's studio and so-called Head Balloonatic.

约翰·皮尔是梅西工作室的副总裁及此次活动的负责人。

Among large traditional retailers, Walmart recently reported the best results, leading its stock price to surge, while Macy's, Target, and Nordstrom's dropped.

在大型传统零售商中，沃尔玛最近公布了最佳业绩，致其股价飙升，而梅西百货、塔吉特百货和诺德斯特龙的股价下跌。

At a time when young beauty shoppers are often turning to Sephora or Ulta instead of department store beautycounters, Macy's hopes Bluemercury will help strengthen its position in the category.

在这个年轻的美妆购买者往往光顾丝芙兰和犹他，而不是百货商场美妆专柜的时代，梅西希望Bluemercury能够有助于巩固其在这一品类的地位。

Macy's said, this Thanksgiving its stores will open at 8 P.M.

梅西百货表示，今年的感恩节商店会在晚上八点开门。

Retail chief Ron Johnson, for example, announced in June that he was leaving for J.C. Penney ( JCP).

比如，零售总裁罗恩•约翰逊6月宣布，他将离开苹果，转投大型服装连锁超市运营公司J.C.Penney。

Still, J.C. Penney succeeded in entering the collective conversation.

不过，杰西潘尼公司成功地进入了集体语境之中。

Named by Fortune's Allan Sloan as one of the biggest turkeys of 2013, J.C. Penney ( JCP, Fortune 500) leaves 2013 with hardly any noteworthy successes.

《财富》的阿伦？斯隆将服装连锁店J.C.Penney评为2013年度运营最失败的公司之一。它一年来几乎没有赢得过任何值得关注的成功。

Among the firm's breached VISA, Dow Jones, J.C. Penney and JetBlue.

受害公司包括VISA，道琼斯公司，J.C.Penney公司以及捷蓝航空。

What all of this means is that you shouldn't necessarily expect to see advertisers aping J.C. Penney's or Esurance's Super Bowl stunts during the Winter Games.

这一切意味着，大家并不一定会在冬奥会期间看到广告商模仿杰西潘尼公司或Esurance保险公司的花招。

On June 16, New York State Supreme Court Justice Jeffrey Oing issued a 63-page decision in which he found that retailer J.C. Penney JCP 2.78% had committed tortious interference in its attempt to develop a Martha Stewart store inside JC Penney stores.

6月16日，纽约州最高法院华裔法官翁家驹给出长达63页的判决书，认定零售商J.C.Penney公司试图在J.C.Penney商场中开玛莎·斯图沃特（Martha Stewart）店面属侵权干扰行为。

Ms. Knox said that with each new signature, an e-mail automatically went to J.C. Penney's public relations team. Another went to the company's chief. J.C. Penney, without comment, the shirts.

Knox说，每个签名都会随邮件自动发到彭尼公司公关小组，另一个邮件发给公司负责人，该公司未作评价就不再销售该衬衫。

SHELBY KNOX: "From the time that Lauren started the petition on Change.org and J.C. Penney pulled the shirt, it was about ten hours, in which it got over two thousand signatures and at one point was generating over four hundred tweets a minute."

Shelby Knox：“从Lauren在Change.org网上发布请愿到彭尼公司将衬衫下架，大约用了10小时，请愿得到了两千个签名，一度每分钟内被转发了400次。”

But if you want to shop at J.C. Penney or Sears you have to do it on Friday.

但是如果你想在彭尼或西尔斯购物，那就要等到周五了。

He recognized it as an old J.C. Penney card and then, when he had a chance to examine it more closely after he had surfaced, realized the name on it was familiar.

浮出水面后经仔细查看，他发现卡片上的名字很熟悉！

Jacobs' wife told him she and her husband had never had a J.C. Penney card, but Jacobs called back to say the card was indeed his.

雅各布斯的太太称，她和她丈夫从未有过彭尼公司的卡片，但是随后雅各布斯回电表示，卡片的确是他的。

The apple retail juggernaut continues, with or without Ron Johnson, now CEO at J.C. Penney ( JCP).

看来，不管零售巨头彭尼公司（J.C.Penney）新任首席执行官罗恩•约翰逊（前苹果零售负责人&译注）在任与否，苹果商店的零售快车依然一往无前。

Just before the holiday season, big retailers like target ( TGT), J.C. Penney ( JCP) and Saks Fifth Avenue ( sks) installed free Wi-Fi throughout their stores.

就在圣诞季之前，像塔吉特（Target）、彭尼公司（J.C.Penney）和萨克斯第五大道精品百货店（Saks Fifth Avenue）这样的大型零售商在全店安装了免费的WiFi。