Based on the analysis of CLV model, the author set up an improved CLV model which will reflect the customer's consumption behaviors more objectively, and will provide more accurate expectations.

  • 文章在剖析前人客户终身价值模型的基础上,建立了基于口碑效应的客户终身价值改进模型,更客观地反映了客户消费行为,提高了客户终身价值模型预测的准确性。

  • 互联网摘选 2025-02-26 23:52:54

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