He did not explain how the technology would also extend Google's advertising reach, but the potential from all the extra data the assistant will collect was implicit: this will be the ultimate personalised intelligence.

Alphabet reported a 5.3pc increase in fourth-quarter profits to$ 4.9bn on Monday night and an 18pc increase in revenue to$ 21.3bn, as Google's web advertising business continued to go from strength to strength.

Alphabet周一晚间的报告称，由于谷歌网络广告业务的发展势头强劲，其第四季度的净利润上涨了5.3%，达到49亿美元；营收上涨了18%，达到213亿美元。

He said the amount represented revenue from the ads, which typically purported to be on behalf of Canadian pharmacies.

内龙哈表示，协议中的金额反映了谷歌从广告中获得的收入，那些广告通常假装成为加拿大药房所做。

The number of times users clicked on Google's adverts grew only 15 per cent from the year before, down from 17 per cent in the preceding quarter and the slowest growth rate it has ever reported.

谷歌广告的用户点击量较去年同期仅增加15%，低于上一季度的17%，增幅为该公司公布的历史最低水平。

Areas under discussion will include how to make Google News work better for sites that use online paywalls but have complained that the company's advertising-based search business hurts them.

一些设立了“付费墙”的新闻网站抱怨，谷歌基于广告的搜索业务损害到了它们的收费能力。业界讨论的一个焦点就在于，如何让谷歌新闻更好地为这类网站服务。

Google, for instance, which makes its money from advertisements, does not charge for Android ( its operating system for smart-phones) and lets others modify the software.

例如谷歌，靠广告赚钱，其智能电话操作系统android却不收费，还让其他人修改这种软件。

There are 16 tech women in total, including also Susan Wojcicki, SVP of ads at Google ( No. 30) and Sun Yafang, chair of Huawei Technologies ( No. 77).

上榜的科技界女性总共有16位，还包括谷歌的广告高级副总裁苏珊·沃西基（排名第30）和华为公司董事长孙亚芳（排名第77位）。

For Google, the exchange is "one key piece of the puzzle" in producing an end-to-end advertising solution, according to Neal Mohan, vice president of display advertising.

在谷歌展示广告副总裁尼尔•莫汉看来，实时广告交易平台是谷歌实现端对端广告解决方案的“关键一环”。

Mr Cheung said companies that had withdrawn ads from Google might return to the US search engine to diversify their advertising presence.

张永恒表示，从谷歌撤走广告业务的公司可能回到这家美国搜索引擎，以使自己的广告业务多样化。

When an Internet user visits any website containing a Google ad, the visit will be recorded and used to compile a profile that will then be deployed to direct future advertising to the user.

当一位互联网用户访问某个包含谷歌广告的网址时，这次访问将被记录下来，并用来编辑个人资料，然后这些资料将被调用，对该用户将来直接投放广告。

You can see the extra bit of spacing on Googles Ad Formats.

你可以看到一些额外的间距对谷歌的广告格式。

But his tenure will be remembered for his failure to consummate a deal with Microsoft and the collapse of a search advertising agreement with Google.

但他的任期将因未能与微软（microsoft）达成交易和未能与谷歌达成搜索广告协议而为人们所铭记。

Wal-Mart Stores Inc. and eBay Inc. are the top buyers of Google's product ads, according to AdGooroo, a search-advertising research firm.

据搜索广告研究公司AdGooroo说，沃尔玛（Wal-Mart Stores Inc.）和eBay Inc.是谷歌产品广告的最大买家。

So which of these five is losing? A year ago, it was Google that looked to be in a tough spot as its ad business appeared more vulnerable to Facebook's rise.

那么，这五家公司中谁在走下坡路呢？一年前，当谷歌的广告业务似乎更容易受到Facebook崛起的影响时，该公司似乎处境艰难。

The EU has said it is examining whether joining Google's ad-selling network and DoubleClick's ad-serving platform would box out competitors.

欧盟宣称，正在调查谷歌的广告销售网络和DoubleClick的广告服务平台一旦合并是否会将竞争对手排除在外。

The new approach is intended to help users find results more quickly, though some search experts said that indirect changes to how users conduct their searches could also have a wider impact on the many businesses that advertise on Google or rely on traffic from the search engine.

此项新服务本意是帮助用户更加快速地找到结果。然而有搜索专家表示，对用户搜索方式的间接改变，将对许多在谷歌投放广告、或依赖谷歌搜索引擎流量的业务产生广泛的影响。

One happy advertiser using Google's new ads is John James, chief executive of Acumen Brands, which owns retailer CountryOutfitter.com.

约翰・詹姆斯（John James）就是一位使用谷歌新广告并感到满意的广告客户。他是Acumen Brands的首席执行长，该公司旗下拥有零售商CountryOutfitter.com。

Nice work it you can get it, although they have to buy the expensive Google ads to enable this to operate.

你可以很好地完成，尽管他们不得不支付昂贵的谷歌广告来确保这个操作。

Now, Google ads generate more than 10 million calls a month.

现在，谷歌的广告每月可吸引用户拨打超过1000万个电话。

Tim Armstrong-then, Google's vice president for advertising sales;

蒂姆o阿姆斯特朗——时任谷歌广告销售副总裁；

But even within those markets, it would be feasible to block adverts on Google just for an hour or a day to bring the company to the negotiating table, the executive said.

不过，该主管表示，即使是在欧美市场，通过把谷歌网站广告封禁一小时或一天迫使谷歌走上谈判桌，应该是可行的。