Why is Facebook buying WhatsApp for$ 19 billion?

Like its founder, WhatsApp is a quiet company.

和其创立者一样，WhatsApp也是个不事声张的公司。

I began with WhatsApp, the easiest for getting started and creating chat groups.

我最先测试的是WhatsApp，这款应用程序最容易上手，也最容易创建群聊。

But for the next few months or few years my focus will be on WhatsApp.

但在未来数月或数年的时间里我的工作重点将是WhatsApp。

However, none of Facebook's other apps has the same high level of encryption as WhatsApp.

然而，Facebook的其他应用都没有像WhatsApp这么高强度的加密。

This is the first time that WhatsApp has shared any user data with its parent.

这是WhatsApp首次与母公司共享用户数据。

Five: WhatsApp is the fifth most downloaded app on Android devices.

第五：WhatsApp是安卓（Android）设备下载量排名第五的应用。

Facebook also recently acquired the messaging service WhatsApp for$ 19 billion.

最近，Facebook又以190亿美元的价格收购了通讯服务应用WhatsApp。

Why do you chat using Facebook Messenger or WhatsApp, also owned by Facebook?

为什么要用Facebook Messenger或同样隶属于Facebook的WhatsApp聊天呢？

That might mean either developing a uniform way to mark videos and images, showing when and who they were made by, or abandoning phone calls altogether and moving towards data-based communications — using apps like FaceTime or WhatsApp, which can be tied to your identity ．

这可能意味着要么开发一种统一的方式来标记视频和图像,显示视频和图像的制作时间和制作者,要么干脆放弃电话,转向基于数据的通信——使用FaceTime或WhatsApp之类可以与你的身份绑定的应用程序。

WhatsApp have more 600 million users.

WhatsApp的用户超过6亿人。

WhatsApp built its business on the idea of offering instant messaging without the fees that carriers often charge.

WhatsApp建立公司业务的理念是，提供一种无需向运营商支付费用的即时通讯服务。

WhatsApp is particularly popular outside of the U.S.

WhatsApp在美国以外特别流行。

and Facebook's messaging services, Messenger and WhatsApp.

以及Facebook的通讯服务——Messenger和WhatsApp。

WhatsApp destroyed the SMS market in five years where it would have taken 20, 30, 40 before.

WhatsApp在5年时间里摧毁了短信市场，而过去这个过程会需要20、30甚至40年。

Today, WhatsApp has close to 1bn users sending 30bn messages a day.

如今，WhatsApp拥有近10亿用户，每天发送300亿条信息。

Zero marketing costs at WhatsApp feeds this hope.

而WhatsApp市场营销支出为零的做法，进一步强化了这种希望。

Zero Number of ads that appear on WhatsApp. The service doesn't sell ads.

零：WhatsApp上的广告数量为零，该应用程序不刊登广告。

Yet in its short life WhatsApp has taken huge bites out of the lucrative text messaging markets.

然而，成立没几年的WhatsApp在有利可图的文本信息市场占据了巨大份额。

Without taking advertising directly, data from WhatsApp could help make Facebook ad targeting more precise.

WhatsApp不直接做广告业务，不过它的数据可能会帮助Facebook提高广告定位投放的精准度。

WhatsApp was the only one my parents didn't need help figuring out.

在这四款测试应用中，WhatsApp是唯一一款我父母不需要指导就能掌握的。