It has been an unusual pandemic version of the annual Macy's Thanksgiving Day Parade.

Reading the earnings announcements of large retail stores like Macy's, Nordstrom, and Target is about as uplifting as a tour of an intensive care unit.

看看梅西百货、诺德斯特罗姆和塔吉特这些大型零售商的财报，就像参观重症监护室一样惊心动魄。

However, it's clear that Macy's believes its troubles run deeper than a temporary aberration off the thermometer.

然而，梅西显然清楚自己的麻烦远比暂时不合时宜的暖冬要深远得多。

One relative bright spot for Macy's during the holiday season was the online channel, where it rang up "double-digit" increases in sales and a 25% increase in the number of orders it filled.

这个休假季中，梅西相对的亮点在于其线上销售渠道，该领域的销售額增长达到了两位数，而实际订单也增长了25%。

Macy's reported its sales plunged 5.2% in November and December at stores open more than a year, a disappointing holiday season performance that capped a difficult year for a department store chain facing wide-ranging challenges.

梅西百货报告在11月和12月其营业一年以上的门店销售额下降了5。2%，这一令人失望的假期销售业绩为面临广泛挑战的百货连锁店艰难的一年画上了句号。

ROSS: Uh, Macy's, third floor, home furnishings.

梅西百货三楼，家饰部。

Macy's hosted the Thanksgiving event for nearly 90 years.

梅西百货主持感恩节游行已经要90年了。

We understand that Macy's Department Store in New York City introduced the annual Christmas or Santa Claus Parade during the1880's.

我们知道，每年的圣诞节或圣诞老人是在19世纪80年代，由纽约市的梅西百货公司引入的。

Now people recognize me in Macy's, and my grandchildren think that I'm cool.

现在去商场也能被认出来，我的孙子们都觉得这很酷。

As the CFO of Macy's put it recently, "We're frankly scratching our heads."

梅西百货首席财务官最近表示:“坦白说，我们在绞尽脑汁想办法。”

All year long, the artists at the Macy's Studio build these floats.

梅西百货工作室的艺术家们要利用全年时间制造这些花车。

John Piper is vice president of Macy's studio and so-called Head Balloonatic.

约翰·皮尔是梅西工作室的副总裁及此次活动的负责人。

Among large traditional retailers, Walmart recently reported the best results, leading its stock price to surge, while Macy's, Target, and Nordstrom's dropped.

在大型传统零售商中，沃尔玛最近公布了最佳业绩，致其股价飙升，而梅西百货、塔吉特百货和诺德斯特龙的股价下跌。

At a time when young beauty shoppers are often turning to Sephora or Ulta instead of department store beautycounters, Macy's hopes Bluemercury will help strengthen its position in the category.

在这个年轻的美妆购买者往往光顾丝芙兰和犹他，而不是百货商场美妆专柜的时代，梅西希望Bluemercury能够有助于巩固其在这一品类的地位。

Macy's said, this Thanksgiving its stores will open at 8 P.M.

梅西百货表示，今年的感恩节商店会在晚上八点开门。

Retail chief Ron Johnson, for example, announced in June that he was leaving for J.C. Penney ( JCP).

比如，零售总裁罗恩•约翰逊6月宣布，他将离开苹果，转投大型服装连锁超市运营公司J.C.Penney。

Still, J.C. Penney succeeded in entering the collective conversation.

不过，杰西潘尼公司成功地进入了集体语境之中。

Named by Fortune's Allan Sloan as one of the biggest turkeys of 2013, J.C. Penney ( JCP, Fortune 500) leaves 2013 with hardly any noteworthy successes.

《财富》的阿伦？斯隆将服装连锁店J.C.Penney评为2013年度运营最失败的公司之一。它一年来几乎没有赢得过任何值得关注的成功。

Among the firm's breached VISA, Dow Jones, J.C. Penney and JetBlue.

受害公司包括VISA，道琼斯公司，J.C.Penney公司以及捷蓝航空。

What all of this means is that you shouldn't necessarily expect to see advertisers aping J.C. Penney's or Esurance's Super Bowl stunts during the Winter Games.

这一切意味着，大家并不一定会在冬奥会期间看到广告商模仿杰西潘尼公司或Esurance保险公司的花招。

On June 16, New York State Supreme Court Justice Jeffrey Oing issued a 63-page decision in which he found that retailer J.C. Penney JCP 2.78% had committed tortious interference in its attempt to develop a Martha Stewart store inside JC Penney stores.

6月16日，纽约州最高法院华裔法官翁家驹给出长达63页的判决书，认定零售商J.C.Penney公司试图在J.C.Penney商场中开玛莎·斯图沃特（Martha Stewart）店面属侵权干扰行为。