Jingdong found that sales of IPHONE5 were nine to ten times higher than usual on "double eleven."

On the verge of yet another annual spending spree, it's worth reading up on tricks and tips to make the most of the shopping carnival.

现在，一年一度的“双十一”血拼日又要到了；为了乐享这场购物嘉年华，有必要补习一下网购技巧与小贴士。

Regretfully, I must cancel my appearance on the Alibaba Double 11 due to a family emergency.

很遗憾因为家里出现了一些临时紧急状况不能出现在阿里巴巴双十一晚会了。

It has been the world's largest online shopping festival since then.

自那时起，“双十一”就成为了全球最大的网购节。

Alibaba started the shopping festival in 2009.

2009年，阿里巴巴开始举办“双十一”购物节。

Alibaba, which accounts for a combined market share of 80 percent in China's business-to-customer and customer-to-customer market, said earlier this year that more than 200 overseas merchants from more than 20 countries have confirmed participation in its Double 11 event.

占中国的B2C（公司对消费者）和C2C（消费者对消费者）市场总份额的80%的阿里巴巴今年年初表示，超过20个国家的200多家海外商家已确定参加今年的双十一狂欢节。

Singles Day is the biggest shopping frenzy in the global calender;

双十一是全球日历上最大的购物狂欢节；

The retail giants have been blamed for pricing strategies related to the Double-11 shopping spree, such as increasing prices offering discounts, false promotion and inducing transactions.

这些零售巨头因“双十一”购物狂欢价格策略受指责，这些策略包括先提价后打折、虚假促销、诱导交易等。

In last year's Singles Day, Alibaba's gross merchandise value came in at$ 9.3bn, and analysts will be anxious to see a healthy increase this year-an event that seemed likely in the early hours of Wednesday as consumers clicked "buy" in droves.

去年的双十一，阿里巴巴的GMV达到93亿美元。分析师们将急切地期盼看到今年有可观的增长——从周三凌晨的情况看，这个目标是有望达成的，因为大批消费者都点击了“购买”按钮。

Mark: Well, double-eleven is bigger, in terms of spending. But black Friday is the biggest retail sales day of the year in America.

马克：买买买（就消费而言），双十一规模更大，黑色星期五是美国一年中最盛大的零售日。

Daniel Zhang, Alibaba's chief executive said: "This year, Alibaba has transformed 11.11 into an unprecedented mobile shopping experience."

阿里巴巴首席执行官张勇（Daniel Zhang）说：“阿里巴巴把今年的双十一变成了一次前所未有的移动端购物体验。”

This year on Singles Day Ms Xu says that P& G made its first Rmb100m ($ 16m) in six minutes, compared with eight hours last year.

Xu称，在今年的双十一“光棍节”，宝洁在6分钟内就完成了1亿元人民币（合1600万美元）的销售额，而去年用了8小时才达到这一销售额。

Singles' Day, also known as "Double Eleven" because its held on 11 November, is the biggest single shopping day in China.

光棍节，因为日期是11月11日，也被称为“双十一”，它是中国最大的购物日。

And data collected on that day is also of great use in the long run.

而且双十一收集的数据长远来看也大有用处。

More than 27 million buyers were using mobile phones in the first hour, the company said.

阿里巴巴表示，共有超过2700万的用户在双十一的第一个小时用手机登录。

Mark: Yeah, I've stockpiled this bread, and will probably have more on the way, with double-eleven discounts.

马克：是的，我已经屯了好些这个面包，可能接下来还要再买一些，利用双十一折扣。

Now take a look at how Baidu translation accuracy can have it.

现在来看看百度翻译能有怎样的准确度吧。

Blockchain. That's how it works.

区块链，这就是它工作的原理。

Qihoo 360 is willing to offer 50000 to 100000 yuan per month for recruiting blockchain technicians;

奇虎360则愿意为招募到的区块链技术人员，提供5万至10万元的月薪；

Some tech startups even would like to offer a yearly salary as high as 1 million yuan to blockchain talents.

一些科技创业公司甚至愿意为区块链人才提供高达100万元的年薪。

Eastman Kodak said it will team with blockchain developer WENN Digital, to launch a cryptocurrency called KodakCoin and image licensing tool that the companies say will help photographers and agencies manage image rights.

伊士曼柯达公司近日表示，该公司将与区块链开发商WENN Digital合作推出一款名叫柯达币的加密货币和一种图像授权工具。两家公司声称，上述产品将有助于摄影师和代理机构管理图像版权。