Everyone's wearing matching New Balance sneakers.

Early success with the Tmall shop has helped make China the fastest-growing market for New Balance, and Mr. McKinnon said sales on the site were brisk.

天猫上的这家店取得的前期成功，帮助中国成为了新百伦增长最快的市场。麦金农表示，天猫上的生意颇为兴隆。

He was involved in the design process, and got an up-close look at the manufacturing process at New Balance's factory.

他亲自参与产品的设计过程，近距离观看新百伦工厂的生产过程。

Over all, Mr. McKinnon said the experience with Alibaba had been a good one for New Balance, giving the company access to millions of new consumers.

麦金农说，总体而言，与阿里巴巴的合作对于新百伦而言是一次良好的经历，公司由此获得了接触成百上千万新消费者的途径。

He spent time working directly with multiple divisions at New Balance, ranging from marketing to apparel to product testing.

他和新百伦公司的各个部门一起工作，从市场推广到服装到产品测试。

The case is yet another that centers on names that are well established in much of the world but that have had to fight for control in China, such as the basketball star Michael Jordan and the shoe brand New Balance.

此前已经有过一些类似案件：在世界很多地方家喻户晓的名字，不得不在中国为商标的控制权而战，比如篮球明星迈克尔·乔丹（Michael Jordan）和鞋类品牌新百伦（New Balance）。

In true 21st century NBA fashion, Bazley also got to learn about building a personal brand from New Balance's digital and social teams, even using his Instagram account to provide insight into what his internship was like.

身处21世纪NBA时尚潮流中，贝兹利也从新百伦的数字社交团队那儿学习打造自身品牌，甚至在他的ins账户上展示他的实习感悟。

Among other high-profile cases, Michael Jordan lost the rights to the name he is known by in China, and New Balance paid$ 16 million in damages for what a court said was the illegal use of the Chinese name for the company, which a person had trademarked.

其他一些案例也备受瞩目：迈克尔·乔丹失去了在中国使用这个商标的权利，新百伦则支付了9800万元人民币的赔偿金，因为法院裁定公司使用这个中文名是非法的，它已经被某个人注册过了。

For high-impact workouts like running, one that rose to the top was the New Balance Shapely Shifter Bra.

对于像跑步这类的高强度锻炼，位列榜首的运动内衣是新百伦的Shapely Shifter内衣。

Mr. McKinnon said that more than 200,000 fake New Balance products were for sale on Taobao.

麦金农说，淘宝上有20多万件假冒的新百伦产品在出售。

There is a massive opportunity for us, said Daniel McKinnon, head of global brand protection at New Balance, the Boston-based sneaker company.

这对我们来说是一个巨大的机会，新百伦（New Balance）全球品牌保护事务负责人丹尼尔·麦金农（Daniel McKinnon）说。这家运动鞋公司总部位于波士顿。

Seeking to take advantage of Alibaba's scale, New Balance is among the global brands that have opened a dedicated shop on Tmall.

希望利用阿里巴巴的规模的新百伦，是在天猫上开设了旗舰店的跨国品牌之一。

And in an apparent quid pro quo, Mr. McKinnon said once New Balance established a shop on Tmall, Alibaba appeared more eager to remove listings for knockoff sneakers.

麦金农说，新百伦一在天猫设立旗舰店，阿里巴巴在移除假冒运动鞋方面似乎就表现得更主动了。

But like many other big companies, New Balance continues to struggle with counterfeits on Alibaba sites.

不过，与许多其他大公司一样，新百伦一直受到阿里巴巴网站上仿冒品的困扰。

Now in the wake of that decision the 27 year old will be the face of NB's burgeoning basketball division.

随着这一决定，这位27岁的球星将成为新百伦在迅速发展的篮球领域的门面人物。

What is more, Alibaba does not make it easy for New Balance to remove counterfeits from its sites.

而且，阿里巴巴并没有让新百伦从其网站上移除仿冒品的工作变得轻松。

When we can begin the expedition is still a question.

我们何时才能开始这次考察仍然是悬而未决.

The issue / matter remains undecided.

这个问题仍然悬而未决.

In the final analysis , Heyman believes senior citizens are just ordinary people.

总而言之, 海曼认为,老人当然无异于普通人.

In short, they begin to toast her health in the town.

总而言之, 城里人喝酒时都举杯祝她健康.

This book is in short the best I've read.

总而言之,这本书是我读过的最好的一本.