If a luxury brand frequently discounts its goods at outlet stores or online via flash sales, consumers will perceive that they don't have to pay full price for that brand, says Milton Pedraza, CEO of Luxury Institute, a luxury industry research group.

  • 据奢侈品行业调研机构奢侈品协会(Luxury Institute)CEO米尔顿o佩德瑞扎表示,如果一个奢侈品牌经常在名品折扣店或通过限时抢购的方式在线打折出售,消费者会认为,他们就没有必要全价购买这个品牌的商品。

  • 互联网摘选 2025-02-01 11:48:21

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