Social marketing is on preliminary practice stage in China. The social marketing programs involve a wide range of knowledge, long period and low success rate, which mainly ascribe to the insufficient understanding of elements of social marketing and defectively designing of implementing tactics.

  • 社会营销在我国尚处于初步实践阶段,社会营销活动涉及面广、周期长且成功率较低,主要归因于社会营销实施者对社会营销要素的认识及其实施策略的设计不足。

  • 互联网摘选 2025-01-19 23:40:00

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