This thesis aims to be a tool for those companies looking to expand their international presence, by suggesting a focus not only on the financial proposition, but also the strategy and marketing considerations in order to arrive at a successful conclusion.

  • 本论文旨在为那些正考虑在中国市场拓展国际业务的公司提供一个可以借鉴的案例,指出这类企业不仅把焦点放在财务诉求上,而且还需要关注企业战略和营销策略,以取得成功。

  • 互联网摘选 2025-01-19 23:24:54

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